Quality Assurance for AB Testing, Best Practices.


A/B tests are frequently used to prove or disprove hypotheses that emanate from research.


These can vary from tactical tests such as interface changes to strategic tests such as implementing a new checkout process on an eCommerce site or a completely new dashboard for a SaaS site.


Over the years, we have noticed that the QA process can determine the success or failure of your tests.


Visual and functional errors in the variants will distort your test results if you don’t do proper QA.


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